Stakeholders

We believe that our interaction with stakeholders is of vital importance. It enables us to understand their concerns and expectations and, as a result, design and implement concrete actions to create shared value.

We have set up direct and permanent channels of communication with our stakeholders, establishing a continuous dialogue in order to proactively determine their concerns and expectations. We seek to establish long-term, win-win relationships based on transparency, dialogue and mutual respect.

  • Consumers

    Methods of Communication Expectations Initiatives
      • > Satisfaction, quality and service surveys
      • > Product quality and safety
    • > Clear, accurate and useful information about product characteristics on labels

    > Daily Nutririon Guides (DNAS) on labels

    > Physical activation programas

    > Massive nutritional orientation campaigns

    > Call Center (DIGA) 

  • Customers

     

    Methods of Communication Expectations Initiatives
      • > Materiality surveys
    • > Satisfaction, quality and service surveys
      • > Product quality and safety

      > Customer development

      > Community development programs

      > Training

    • > Exchange of best practices

    • > Ethical negotiation practices

    • > Service model (RTM)

    • > Portfolio expansion

      > Compliance with advertising laws and regulations
    • > Retailer training and support
  • Suppliers

    Methods of Communication Expectations Initiatives
      • > Materiality surveys

        > Audit and evaluation feedbacks

        > Annual reports

      • > Dedicated section on webpage

      • > Supplier development

        > Ethical negotiation practices

        > Operating safety

        > Environmental care and protection
      • > Sharing social responsibility practices
      • > Application of the Coca-Cola Guiding Principles for suppliers

  • Academy and opinion leaders

    Methods of Communication Expectations Initiatives
          • > Meetings
          • > Reports
          • > Website
        • > Participation in forums and congresses
        • > Responsible advertising and marketing

          > Investigation and development of products

          > Information about the company's activities and products
        • > Promoting healthy and active lifestyles

        • > Daily Nutrition Guide's (GDA'S) on labels

          > Adherence to PABI Code

          > Compliance with laws and regulations
  • Media

    Methods of Communication Expectations Initiatives
          • > Annual reports
          • > Press conferences
          • > Specialized section in website
        • > Interviews
          • > Responsible advertising and marketing
        • > Timely accurateinformation
        • > Interviews

          > Press conferences and webpage

          > Adherence to the PABI Code
        • > Annual reports
  • Associates and their families

    Methods of Communication Expectations Initiatives
        • > Materiality surveys

          > Organizational climate survey's

          > Internal information portal

          > Message boards

          > Bi-monthly magazine

          > Safety and Hygiene Commission

          > Reports for associates

          > Participative Management Teams (EQAPs)

        • > Professional values training and development Human labor training

          > Competitive salaries and benefits

          > Respect for rights and freedom

          > Application of the code of ethics

          > Operational safety
        • > Occupational Health and safety
        • > Application of the Coca-Cola Occupational Health and Safety Program

          > Training and development programs, e-learning and Arca Continental master's degree

          > Annual organizational climate survey's

          > Annual performance evaluations for senior and middle management

          > System for contingency management and crisis resolution
        • > AC+ Movement activity program
  • Non-Government Organizations

    Methods of Communication Expectations Initiatives
          • > Materiality survey's
          • > Meetings

          > Email: rs@arcacontal.com

          • > Annual Social Responsibility and Sustainability Report
          • > Website
      • > Active participation and support for the causes they promote
      • > Feedback
      • > Professional and personal training and development
            • > Donations Committee
            • >Strategic partnerships
            • > Personal Self-Improvement Association (ANSPAC)
            • > CEMEFI
            • > SUMARSE Network
            • > Congruous Movement
            • > ECOCE
  • Community

    Methods of Communication Expectations Initiatives
        • > Materiality surveys

          > Meetings

          > Opinion surveys
        • > Webpage
        • > Investments in social, educational, health and sports projects

          > Responsible interaction

          > Environmental protection and appropiate natural resource management
        • > Product quality and safety
        • > Community development programs
          • > Schools in Motion
          • > Coca-Cola Cup
          • > Powerade Marathon
          • > Volunteer program
          • > Let's Play program
        • > Health to Learn program
  • Authorities and Government

    Methods of Communication Expectations Initiatives
          • > Meetings
          • > Annual report
        • > Webpage
        • > Compliance with applicable laws, regulations and norms

          > Participation in creating laws and norms

          > Timely payment of taxes and contributions

          > Responsible performance
        • > Investment and creation of jobs
        • > Compliance with applicable laws and regulations

          > Continuous investment in job creation
        • > Participation in associations and chambers
        • > Ongoing dialogue with authorities
        • > Human Capital and Sustainability Committee
  • Investors and Shareholders

    Methods of Communication Expectations Initiatives
        • > Materiality surveys

          > Quarterly reports and conferences

          > Social Responsibility and annual reports

          > Annual Shareholders meeting

          > Board meeting
        • > Webpage
        • > Profitability, growth and value generation and dividend payment

        • > Continuous communication with accurate content

          > Protection of human rights in the value chain

          > Sustaniability

        • > Ethical corporate governance practices

        • > Product quality and safety

        • > Transparency and accountability

        • > Corporate governance structure

          > Code of Ethics

          > Risk identification and corporate image and reputation Committee

        • > Pro-Sustainability actions

        • > Constant communication with investors

        • > Human Capital and Sustainability Committee

  • The Coca-Cola Company

    Methods of communication Expectations Initiatives
          • > Materiality surveys
          • > Periodic meetings
          • > E-mails
        • > Work sessions
        • > Social Responsibility and Sustainability Report
        • > Compliance with product, customer-service and value chain quality standards

          > Compliance with the goals of the sustainability platform
        • > Environmental care and protection
        • > Product quality and safety
        • > Community devlopment programs
        • > Compliance with sustainability goals

          > Active participation in the Industry’s Sustainability Committee

        • > Participation in all Corporate programs

          > Coca-Cola Cup

          > Reforestation and water cleanup campaigns

          > Promotion of healthy and active lifestyles
        • > Efficient use of resources
  • PetStar Induction

    PetStar Induction

  • 2015 Annual Volunteer Day

    2015 Annual Volunteer Day Result

  • 2013 Annual Volunteer Day Video

    2013 Annual Volunteer Day Results

  • 2012 Annual Volunteer Day Video

    2012 Annual Volunteer Day Results