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Social Programs with an Environmental Impact

Since 2013, in partnership with the Coca-Cola System in Mexico, through the National Reforestation and Water Harvesting Program and the Coca-Cola Foundation of Mexico, and with the support of PRONATURA and government organizations, we have helped rural communities in the areas where we operate. The purpose of our actions is to do more than just considering environmental aspects in our social programs and contribute to improving the economy and quality of life of those in our local communities.

This initiative, as well as providing the trees used in reforestation projects, is a sustainable source of income for the inhabitants of the communities where we operate. In 2016, we set up seven community greenhouses in the Mexican states of Chihuahua, Durango, Jalisco, Nuevo Leon and San Luis Potosi. These family run micro-enterprises are centered on the participation of women.

Through water collecting and supply projects, we support woodland recovery, while enhancing the availability of this vital resource for local communities. Several projects and initiatives have been implemented as part of this strategic initiative, such as:

• Water-collecting recipients

• Community water tanks

• Rooftop rainwater harvesting

• Wastewater treatment plants

• Water purifying plants