Active and Healthy Lifestyles

We are currently in the Progress and Strengthening stages of the initiatives that we have developed in order to promote active and healthy lifestyles. As a result of our efforts, for the third year in a row we were granted the distinction as a Responsible Health Organization (ORS) by the Business Council of Health and Welfare (CESyB).

We are convinced that a culture of an adequate diet and a healthy lifestyle is created foremost at school and at home. That is why every year we carry out programs focused on food orientation and physical activity aimed at students, youth, teachers and school leaders.

  • Ecuador: Time to Move Program

    This program was developed in conjunction with the University of Southern California and The Coca-Cola Company. Its objective is to invite public school students between the ages of 5 and 12 to exercise at least 60 minutes a day, which besides offering benefits for their health, also improves academic performance and coexistence in the classroom.

    To achieve this, offer training in physical education to 1st to 7th grade teachers. We teach them how to take advantage of the physical space in their institutions and we donate a kit with the necessary material to implement the Time to Move program to each of them. In 2017, we trained 5,355 teachers from 254 public schools, benefiting more than 142,996 students.

    Hora de Moverse 2016

  • Schools in Motion

    Escuelas en Movimiento 2

    This program is aimed at public schools in marginalized areas, and seeks to promote sports and a healthy lifestyle. To achieve this, six courts were built or rehabilitated this year in Mexico (3 schools and 3 Community Centers in Jalisco) and and two multipurpose courts were built in Ecuador, benefiting nearly 7,000 students. Since the beginning of the program, we have benefited 140 public schools and spaces benefiting 120,500 students from the states of Nuevo Leon, Chihuahua, Coahuila, Sinaloa, Jalisco and Aguascalientes in Mexico.

  • Live your Park

    This is the second consecutive year in which we carried out the Live your Park program, together with the Coca-Cola Foundation and the Escuelas Sustentables Foundation. Its objective is to add value to community public spaces, promoting physical activation, community integration, and health and environmental care. In 2017, more than 61 gyms were installed in public parks, 30 in the state of Nuevo León, 20 in Sinaloa and 11 in Jalisco. With these actions we benefitted more than 100 neighborhoods as a result of one-to-one agreements (one to one)1 made with each of the participating municipalities.

     

    1 For each park that we installed the municipality committed to install another.

  • Monterrey Powerade Marathon

    Maratón PoweradeThis year the twelfth edition of the Powerade Marathon was held in the city of Monterrey, which is the fastest growing marathon in Mexico and the second in number of participants. As every year, this marathon is “cardio-protected” with the presence of emergency specialists and defibrillation teams every five kilometers.

    This year more than 9 thousand runners participated in the Marathon. The event also included a Mini-Marathon, a 4.2-kilometer race whose purpose is to promote interest in the sport, with one-thousand participants.

    Through the fund raising event, funds are collected in favor of charitable institutions, encouraging the solidarity of the sports community and their families. The participation fees paid by this year’s one thousand participants in the fund raising event supported 10 associations with a total of $1,110,000 pesos.

  • Get to 100

    Get to 100 is carried out with the support of the National Council for the Development of Physical Education and Sports in Elementary Education (CONDEBA) and the Movimiento es Salud Foundation A.C. This program helps develop specific physical activity and nutrition programs for students and people enrolled in sports centers in the communities where we operate with the aim of reducing obesity rates and increasing physical activity in the population. In 2017, the program took the measurements of almost 570 thousand students in different schools in Mexico.

    Ponte al 100 2016