Senior Management, Our Company | Arca Continental

Senior Management, Our Company | Arca Continental


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Senior Management

Arturo Gutiérrez Hernández
Chief Executive Officer

Chief Executive Officer since January 1, 2019. Formerly he served as Deputy Chief Executive Officer. He has held several company positions for 18 years, including Chief Operating Officer, Director for the Mexico Beverages Division, Human Resources, Planning, and Legal. He serves on several Boards of industry-related companies. He holds a Law Degree from the Escuela Libre de Derecho and a Master’s Degree in Law from Harvard University.

José Borda Noriega
Executive Director Arca Continental México

He has held the position of General Manager for Corporación Lindley since 2015. Before that, he was General Manager for Coca-Cola Central America and Chief Operating Officer for Sparkling Beverages at Coca-Cola de México. He holds a degree in Industrial Engineering from the Pontificia Universidad Católica del Perú and an MBA from J.L. Kellogg School of Management.

Guillermo Garza Martínez
Chief Public Affairs, Communications and Sustainability Officer

He formerly held the position of Communications and Social Responsibility Director. He serves on several Boards for industry-related companies worldwide. He has over 28 years’ experience in journalism, communications, social responsibility, and public affairs. He holds a degree in Communications from the Universidad Regiomontana, a Master’s in Science degree from ITESM, and post-graduate executive education from Boston College and IPADE.

Emilio Marcos Charur
Chief Financial Officer

He was formerly Director for Beverage Operations Mexico and for the Complementary Businesses Division, in addition to leading the Treasury and Procurement divisions. He holds a degree in Industrial Engineering and Computer Systems from ITESM and an MBA from Illinois University.

Denise Martínez Aldana
Chief Human Resources Officer

She previously served as Human Resources VP for Arca Continental Coca-Cola Southwest Beverages and Talent and Culture Director in Arca Continental. She has collaborated for more than 20 years in leadership positions in human resources area within the Coca-Cola System, including the Human Capital Direction in The Coca-Cola Company corporate offices, in Atlanta. She holds an MBA from the University of Texas.

Alejandro Molina Sánchez
Chief Technical and Supply Chain Officer

He is a member of the Activation Committee at the Global Supply Chain Board for the Coca-Cola System, for which he formerly served as President. He worked for Coca-Cola de México for more than 15 years in the Quality Control, Environmental Sustainability, and Supply Chain divisions. He holds a degree in Chemical Engineering from Universidad La Salle, and a post-graduate certificate in Supply Chain from the Instituto Tecnológico Autónomo de México (ITAM).

Jaime Sánchez Fernández
General Counsel

He formerly held the positions of Legal Director, Secretary of the Board of Directors, and Legal Corporate Manager at Embotelladoras Arca. He worked for Alfa for 8 years as a corporate lawyer and also worked independently. He holds a degree in Law from the Universidad de Monterrey and a Master’s Degree in Law from the University of Michigan.

Jean Claude Tissot
President of Arca Continental Coca-Cola Southwest Beverages

He formerly held the position of Chief Operating Officer at AC-CCSWB and Chief Marketing Officer in Arca Continental. Previously, Mr. Tissot worked as an executive at The Coca-Cola Company for more than 15 years and prior to that at Warner Lambert for five years. He has a Bachelor’s Degree in Business Administration from ICESI University in Colombia, and Master´s degrees in Marketing and Finance from Colegio de Estudios Superiores de Administración, also in Colombia.

Jesús García Chapa
Chief Planning Officer

Formerly the Deputy Financial Officer for Farmacias del Ahorro. He has ample experience in Mexico and abroad in areas such as logistics, finance, management, strategic planning, and IT. He holds a degree in Mechanical Engineering from ITESM, and a Master’s Degree in Industrial Engineering and Management from Stanford University.

Enrique Pérez Barba
Executive Director of South America Beverages

He is a systems engineer from Tecnológico de Monterrey and holds a master's degree in marketing from the same institution. He has been a part of Arca Continental since 1998, and in recent years, he has served as the Director of Mexico Beverages.

Santiago Herrera Varón
Chief Commercial and Digital Officer

He previously served as the Commercial VP of AC/CCSWB, held several positions such as RGM & Analytics Director, and was the General Manager at Dipor. He holds a Bachelor’s Degree in Administration from Pontificia Universidad Javeriana and a Master’s Degree in Marketing, along with an MBA. He has 25 years of experience in the Coca-Cola system, serving in various management positions at The Coca-Cola Company.