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Senior Management

Francisco Garza Egloff
Chief Executive Officer

Mr. Garza Egloff has been CEO of the company since 2003. He is a member of the Boards of Directors of Grupo Industrial Saltillo, Grupo Alen, Banco Banregio, Banco Holandés Rabobank, Ovniver, Ragasa, Proeza and Axtel. He was previously CEO of Sigma Alimentos, Akra, Petrocel-Temex and Polioles, all part of Alfa, where he spent a total of 26 years. Mr. Garza Egloff studied Chemical Engineering at ITESM and Management at IPADE.

Guillermo Aponte Gonzalez
Vicepresident of Arca Continental South America

With a history of over 25 years at The Coca-Cola Company in Asia and Latin America, Mr. Aponte Gonzalez previously served as Chairman and CEO of The Coca-Cola Company in the Philippines and CEO in Colombia. He has a Bachelor’s Degree in Systems Engineering and Computer Science, with specialty studies in Marketing, from Universidad de Los Andes, and is a graduate of the Executive Development Program at Wharton Business School, University of Pennsylvania.

Jose Borda Noriega
Executive Director of Arca Continental Lindley

Mr. Borda Noriega was designated General Manager of Corporación Lindley in 2015, and had previously been General Manager of Coca-Cola Central America and Vice-president of Sparkling Beverage Operations for Coca-Cola Mexico. He has a Bachelor’s Degree in Industrial Engineering from Pontificia Universidad Católica del Perú and an MBA from Northwestern University’s Kellogg School of Management.

Guillermo Garza Martinez
Executive Director of Public Affairs and Communication

Mr. Garza Martinez was previously Director of Communications and Social Responsibility. He is a member of different Boards of the industry and has more than 27 years of experience in journalism, communication, social responsibility and public affairs. He has a Bachelor’s Degree in Communication from Universidad Regiomontana and a Master’s of Science from ITESM, and has undertaken executive studies at Boston College and IPADE.

Alejandro Gonzalez Quiroga
Executive Director of Mexico Beverages

Mr. Gonzalez Quiroga has held various positions in Arca Continental for over 28 years. He was previously Vice-president of Arca Continental South America and of Arca Continental Argentina. He is currently President of the Coca-Cola Bottlers Association. He has a Bachelor’s Degree in Business Administration from Universidad Regiomontana and has taken post-graduate management courses at ITESM and IPADE.

Manuel Gutierrez Espinoza
Executive Director of Planning

Mr. Gutierrez Espinoza is responsible for the areas of Strategic Planning, Information Technologies and Strategic Projects, and previously spent more than 30 years at Alfa and Hylsa. He has a Bachelor’s Degree in Mechanical Engineering and Management from ITESM and a Master’s Degree in Business Administration from the Massachusetts Institute of Technology (MIT).

Arturo Gutierrez Hernandez
Deputy Chief Executive Officer

With a track record of 16 years in the organization, Mr. Gutierrez Hernandez has been Executive Director of Operations, Secretary of the Board of Directors, Director of the Mexico Beverages Division, Director of Human Resources, Director of Corporate Planning and Chief Legal Officer, and is a member of diverse boards of the industry. He has a Bachelor’s Degree in Law from Escuela Libre de Derecho and a Master’s Degree of Laws/J.D. from Harvard University.

Emilio Marcos Charur
Chief Financial Officer

Mr. Marcos Charur was previously Director of Operations of Mexico Beverages and Director of Complementary Businesses, and headed the Treasury and Purchasing. He has a Bachelor’s Degree in Industrial and Systems Engineering from ITESM and a Master’s in Business Administration from the University of Illinois.

Gabriel Meneses Jones
Executive Director of Human Capital

Mr. Meneses Jones has been with The Coca-Cola Company for 17 years, occupying different leadership positions in the area of Human Resources for North America, Mexico and Central America, and Europe, and was Vicepresident of Grupo Asia-Pacífico, based in Singapore. He has a Bachelor’s Degree in Business Administration from ITESM and took postgraduate courses in Human Resources at the London Business School.

Alejandro Molina Sanchez
Executive Director of Technical Issues and Supply Chain

Mr. Molina Sanchez is Chairman of the Global Bottlers Supply Chain Council. He served for more than 15 years at Coca-Cola Mexico in the areas of Quality, Environmental Sustainability and Supply Chain. He has a Bachelor’s Degree in Chemical Engineering from Universidad La Salle and a Diploma in Supply Chain from Instituto Tecnologico Autonomo de Mexico (ITAM).

Alejandro Rodriguez Saenz
Executive Director of Complementary Businesses

Mr. Rodriguez Saenz was previously Director of Bokados and General Manager of Topo Chico. He is currently a member of the Board of Andamios Atlas, S.A. and previously held management positions at Orion and Akra. He has a Bachelor’s Degree in Chemical and Systems Engineering and an MBA from ITESM, and has taken several postgraduate courses at IPADE.

Jaime Sanchez Fernandez
Chief Legal Officer

Mr. Sanchez Fernandez was previously Legal Director, Secretary of the Board of Directors and Corporate Legal Manager. He served for eight years at Grupo Alfa as Corporate Counsel and also practiced law independently. He has a Bachelor’s Degree in Law from Universidad de Monterrey and a Master’s Degree in Law from Michigan University.

  • Arca Continental Induction

    Arca Continental Induction

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    2016 Sustainability Day Results