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Senior Management

Francisco Garza Egloff
CEO of Arca Continental

Previously, since 2003, he was the CEO of Embotelladoras Arca. He is a member of the Administrative Board for Grupo Industrial Saltillo, Grupo Alen, Banco Banregio, and Banco Holandés Rabobank, as well as División de Ingeniería y Arquitectura del Tecnológico de Monterrey. He was the CEO of Sigma Alimentos, Akra, Petrocel-Temex, and Polioles, in the petrochemical division of Alfa, where he developed 26 year career. He is the Chemical Engineer Administrator from the Tecnológico de Monterrey and studied Alta Direccion at IPADE.

Guillermo Aponte González
CEO of Arca Continental South America

With a history of over 25 years at the Coca-Cola Company in Asia and Latin America, Guillermo Aponte previously served as President and CEO of the Coca-Cola Company in the Philippines and CEO in Colombia. He is the Engineer for Computer Systems at the Universidad de Los Andes, with a concentration in Marketing from the same university, and he is a graudate of Executive Development Program at Wharton Business School, Univeristy of Pennsylvania.

Alejandro González Quiroga
Executive Director Mexico Beverage

He has worked in various positions in Arca Continental for over 27 years. Previously he served as Director of Arca Continental South America and Director of Arca Continental Argentina. He graduated from the Universided Regiomontana with a degree in Business Administration and studied Alta Dirección at Tecnológico de Monterrey and the IPADE.

Manuel Gutiérrez Espinoza
Executive Director of Planning

He worked for over 30 years at Alfa e Hylsa in planning, Acquisitions, Divestitures, Project Growth, Control, Computers, and Supplies. He is a Mechanical Engineer Administrator at the Tecnológico de Monterrey and has his Masters in Business Administration from the Massachusetts Institute of Technoogy (MIT).

Arturo Gutiérrez Hernández
Executive Director of Operations

Previously he was the Director of Operations in Mexico, and he served as Secretary on the Board of Directors, Director of the Mexico Beverage Division, Director of Human Resources, Director of Planning and General Counsel. He received his Law Degree from the Free School of Law and has a Masters in Law from Harvard University.

Emilio Marcos Charur
Chief Financial Officer

Previously he was the Director of Operations at Bebidas Mexico and Director of the Supplementary Business Division of Embotelladoras Arca, additionally, he topped off the areas of Treasury and Procurement and held various Administrative and Finance positions. He is an Industrial and Systems Engineer at the Tecnológico de Monterrey and holds a masters in Administration from the University of Illinois.

Alejandro Molina Sánchez
Executive Technical and Supply Chain Director.

President of the Global Supply Chain Council of Bottlers. Previously, he worked for more than 15 years at Coca-Cola of Mexico in Quality, Environmental Sustainability, and Supply Chain. He is a Chemical Engineer from the Universidad La Salle y has a Supply Chain degree from the Instituto Tecnológico Autónomo de México (ITAM).

Alejandro Rodríguez Sáenz
Executive Director of the Complementary Businesses

Previously at Embotelladoras Arca he served as the Director of Bokados and the General Manager at Topo Chico. He also held management positions at Orión y Akra. He is a Chemical and Systems Engineer, holds a masters in administration from Tecnológico de Monterrey, and has studied Alta Dirección at IPADE.

Jaime Sánchez Fernández
Executive Legal Director

Previously he was the Legal Director, Secretary of the Board of Directors, and Corporate Legal Manager for Embotelladoras Arca. He worked in Alfa for 8 years as a corporate lawyer and also practiced independently. He recieved his law degree from the University of Monterrey and has a Masters in Law from the University of Michigan.

Jean Claude Tissot
Executive Director of Marketing

He previously worked in managerial positions at the Coca-Cola Company for over 15 years, and prior to that he worked at Warner Lambert for five years. He has a BSc in Business Administration from the Universidad ICESI, as well as a masters in both Marketing and Finance that he received from the College of Superior Management Studies in Colombia.

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